Vice President, Global Human Nutrition and Pharma Solutions Businesses, BASF

François Scheffler

Vice President, Global Human Nutrition and Pharma Solutions Businesses, BASF
François is responsible for the Global Segment Management Human Nutrition since May 2014. He has been with BASF since 2003. His latest positions were Vice President – Business Management Dispersions for Architectural Coatings & Construction – Europe (until May 2013), Vice President – Global Marketing for Pharma Ingredients within the Health & Nutrition organization until April 2014, Vice President – Global Segment Management Human Nutrition, May 2014 onwards. François holds a degree in Chemistry from F. Schiller University, Jena, Germany, and a degree in Chemical Engineering from ENSCM, Montpellier, France

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Panel debate:  App appeal.  Consumers, technology and food

Food and nutrition related technology companies and apps are proliferating fast and proving to be a valuable source of information, inspiration and incentive for health conscious consumers.  Food businesses, however, are cautious about how far to invest since, while early adopter consumers are jumping on board, it’s yet to be seen whether the merger of food and technology will ignite the mass market.  Our panel of technologists will review the recent technology explosion to identify what’s capturing and holding consumer interest most powerfully. Then they’ll go on to discuss what the food industry’s reaction should be – how food businesses should engage with this revolution and how it will impact the products they sell.

Food Vision