James is a passionate entrepreneur with a wealth of creative and technical knowledge in digital marketing. He founded the ethical digital agency Giant Peach in 2005, where he and a team of experts work actively with food and drink industry clients, helping them to leverage the advantages of digital communication to engage consumer communities.
Virtual reality and 360˚ video are the shiniest new tools in the marketing toolkit. For food businesses they offer opportunities to engage, educate and entertain consumers and to elevate ‘information’ to ‘experience’. James’ presentation will use early adopter case studies from big food and drink brands – from McDonalds to Boursin, Patron Tequila and more – to open our eyes to the real world potential of virtual reality. He’ll look at how the technology works, how consumers respond and how food businesses and retailers can integrate it into their onsite and online communications.