Louise works at the forefront of shopper research, leading Him!’s international team of insight executives that turn shopping data into shopping insights for many of the world’s biggest food producers and retailers. Him! has been speaking to shoppers for more than 50 years and, today, its research spans Europe, North America, Asia and Australasia.
Over 10,000 shoppers from four continents contribute to Him!’s exhaustive research programmes, giving the world’s food retailers and producers a clear line of sight to the future of retail and food shopping behaviours. Louise will reveal how consumers – influenced by volatile politics, fragile economies, innovative technologies and a fixation with health – are likely to behave in 2020. She’ll give us the low down on what they’ll be looking for from products, the retail environment and the shopping experience itself?