Sophia is an “extrapreneur” who supports companies wanting to remake their portfolios to better fit emerging consumer needs for healthier products. She has more than 20 years’ global marketing & innovation experience with Coca-Cola, Mars, Unilever, and Kraft/Mondelez, where she developed and led complex marketing activities and NPD across multiple food & drink categories in Europe, China, the USA, and Latin America. As co-founder/CEO of a healthy drinks startup, she is also well connected to other disruptive entrepreneurs operating in the London food & drink space
You might say there’s never been a better time to launch a new food start-up. As global food businesses open up venture funds and incubators to draw innovative entrepreneurs into their orbit, there are rich pickings for start-ups in search of money, experience and a global platform for their ideas. But how can you win in a competitive environment?